Today, it has become the most imported beer not only in the US but also in Canada.Ī lot of beer drinkers associate the drink with its iconic clear bottles. Its popularity grew such that the black markets in the United States for the beer thrived. In 1989, the company introduced Corona light, which has also become a top seller for the company. In 1976, the company started exporting Corona beer to the United States, which quickly gained popularity. They also made continuous improvements in the beer’s flavor.Īfter several years, people in the United States noticed Corona beer, and many beer drinkers applauded its presence. The campaign was successful for Corona beer, but it resulted in a steady fall in the popularity of pluque.Ĭorona improved its production and processing of the beer as the years progressed, including processes like advanced refrigeration and pasteurization techniques. Pluque was an indigenous and native alcoholic drink that was made from fermented sap from the agave plant. In 1937, the company made efforts to market the beer as a fine-quality product in efforts to distinguish it from pluque, one of its major rivals. They put it in clear bottles that had a particularly unique shape, which became the company’s symbol.Ī decade after the launch of Corona beer, it became one of Mexico’s best sellers because of its aggressive, innovative, and unique marketing strategies. However, they made a decision that is probably the reason for the beer’s success. Grupo Modelo thought about storing Corona beer in dark-colored bottles the following year to try and improve its flavor. The brewery was and is still the biggest brewery in Mexico. Grupo Modelo was the first brewery to make the beer in 1925, in celebration of their 10th anniversary. Like a lot of the beer recipes that came to the Americas, especially the United States, Corona’s concoction has a German origin because many of the brewers were German immigrants. When learning about the history of Corona beer, it is important to note that it is a Mexican beer. However, where did corona beer come from? History Of Corona Beer
It is also one of the bestselling beers in the world, with Corona Light and Corona Extra being the best sellers of the brand. Corona beer has a light straw color, a little bitterness, and is light in taste. Every time people see a beer bottle that has a wedge of lemon or lime at the top, they immediately recognize the beer brand.
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